An Objective Of Mission Television Advertising Campaign Essay

Objective of Campaign The main objective of Mission Television’s advertising campaign will be to effectively complete one mail goal. The number one goal that the company will aim for in this first round of adverting will be to deliver informative advertisements to allow viewers, audience, and fans to learn more about the Mission Television brand, its services, and what the company is all about. This informative advertising will tell potential consumer and others within the marketplace about the product, explain how it works, provide pricing and product information, and will help the organization to build awareness for the product as well as the company. The brand image of the product and the company will be compatible and complementary to send the best message possible to the market. Mission Televisions advertising campaign should offer enough information to consumers to motivate them consumer to take some sort of action, whether that be researching the company more, stopping by a store location, or signing up for Mission Television services. Grand Opening Overview The Mission Television Organization will officially host its grand opening celebration at their headquarters on April 29, 2017. The main celebration will begin at 10:00 am on Saturday Morning and will go until 6:00pm that evening. The celebration will feature a cookout, with burgers, hotdogs, sausages, pulled pork, steak and cheeses, and many other food options. There will be family friendly, and adult drinksShow MoreRelatedGrafica Inc Case1688 Words   |  7 PagesSUMMARY Grafica Inc. was an advertising firm started my Ms Debra Taeschler in 1986 with her colleague, working in Landmark Associates and her husband John Taeschler. By 1998 Grafica had grown in full-service advertising agency. 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Factors That Influence Social Media Use - 1178 Words

There are many individual and societal connections that influence social media use. Other people s behaviors can influence how you to use social media more or less so you meet these expectations and fit in. There are norms for when and were someone is on their phone and these are enforced by families, friends, and people with authority. For example some families have rules that limit phone use while other do not. Some children who grew up allowed to use any social media and be on their phone as often as they want might find a family who enforces no phone use after 9:00 and only allows certain apps to be downloaded, incredibly strict. A kid who isn t allowed to use certain apps might feel left out if a lot of their friends are using those apps. In schools some teachers enforce not using phones at all while others allow limited use or no restrictions. Depending on what teachers you have shape how you feel about using phone in a classroom. In everyday life phone use is influenced by the people around you. If most of the people your with are on their phones that’s most likely going to cause you to pull out your phone so you fit in. It’s the same in situations where no one is on their phone. Your going to avoid taking out your phone if it doesn’t seem expectable to have it out. People your with can also influence your mood therefore influencing phone use. If someone your talking to is boring you or making you angry your more likely to go to your phone to avoid the conversation.Show MoreRelatedSocial Media And Its Impact On Society Essay1163 Words   |  5 PagesOne of the common trending debates among psychologists and technology lovers is who is controlling what. The reason for making the statement is the current evidence showing the different transformations of the internet. The use of social media has not only changed the communication trends, but it has also revolutionised particular aspects of behaviour experiences. 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Effects of Divorce Essay Example For Students

Effects of Divorce Essay Negative Effects of Divorce on ChildrenDivorce has a strong negative effect on children. The children are brought into the family and then ripped out of what they know is right or of their norms. James M. Henslin defines the family as being two or more people who consider themselves related by blood, marriage, or adoption (445). When married you are instantaneously put into a family. When two people decide to get a divorce, their children do not wholly understand what is going on. â€Å"Regardless of their age, children usually blame themselves when their parents divorce† (Bankston 382). They don’t understand their parents anger at each other, so they believe this is happening because of something they have done. This is why parents need to open up and see that it is not just about themselves, but it is also about the welfare of their children. Children of any age have difficulty expressing hurt feelings and sadness to parents who are themselves angry and grieving. Responsible parents will develop a parenting plan that coordinates visitation, maintains financial obligations, and takes time to deal with children’s feelings in each state of the divorce process (Bankston 382). Tim Rotheisler commented on the recent increases in break ups and the effects it has on children. Since the introduction of no-fault divorce in Canada 30 years ago, the rate of marital break-up has soared 600%. A third of marriages fail, and over a third of those break-ups involve children. One-fifth of Canadianchildren have lost a parent to divorce, with an effect that some sociologists now say can be worse than a parents death. Divorce is consistently associated with juvenile emotional disorders, crime, suicide, promiscuity and later marital break-up.So as we all can see now that marriage break ups are at a increased rate and still the rate continues to increase. But how is this affecting our children? Tim indicated that divorce was closely related to disorder in juvenile crime, suicide and promiscuity. The statistics back this statement up. In 1992 1 in 3 women were assaulted by a domestic partner, thats four million in a single year and the primary reason is divorces and marital problems. When children are exposed to this, they learn from it unfortunatly. The sadder thing for the women is that a man will receive on average for killing his partner 2 to 6 years of imprisionment. While women who kill their partners are given 15 years on average. Problem youth is a big issue among authorities and citizens today. In Canada 1017 of every 100000 youth are locked up in jail. 415 of these will be incarcerated for long periods of time. What the annoying thing is, is WHAT is causing this behavior, what is sparking it? What kind of childhood experiences are causing seven million youth to commit an offence each year. 3% of these young offenders contribute to committing 25% of all offences. An argument may be that these kids are only the ones that leave school, unfortunately this is not the case, there are three million offences committed on school campuses each year in America. What I have just told you backs up one side of the argument brought forward earlier. But I personally dont think that parents not breaking up is the solution. Many of us know that a parent, mainly the father will be an abusive father, or one that doesnt contribute positively at all to the family. The presence of a fatherly role in the house may encourage youth to be violent towards a particular race either by parental persuasion or in some cases, abuse the child, thus leaving the spouse no reputable option but to leave home. Most children, as nave as we may be now by objecting to this comment listen to what their parents say,

The Most Powerful Nation on the Planet

Introduction The recent scientific and technological developments in China have attracted a lot of attention in the international forum. The country’s economy is growing at an extremely high rate and this means that the current advancements will surely be sustained and even made better in the future (Cooper 57).Advertising We will write a custom thesis sample on The Most Powerful Nation on the Planet specifically for you for only $16.05 $11/page Learn More The rate at which the country’s power is increasing with regard to science and technology has led many to conclude that China is the most powerful nation on the planet (Hughes 125). While some people think so, others have remained skeptical about any possibility of China ever becoming a superpower in the new future. This paper aims at presenting argumentative evidence that China is indeed the most powerful nation on the planet when it comes to science and technology while at the same time analyzing the arguments of the skeptics who are against that fact. China as the most powerful nation on the Planet in terms of Science and technology Early technological innovations in China With the Chinese mainland being home to the one of the oldest world civilizations, many innovations were, as a result, made in china many years before any other place (Hughes 134). Major inventions such as that of the woodblock and the movable type printing, the magnetic compass, the cast iron and the iron plough, propeller, crossbow, gunpowder among others were made in China many centuries ago (Hughes 135). The major discoveries made in Europe came in the16th century during the scientific revolution, which was very late in relation to the inventions made in China. Science and technology had, however, stagnated in China and many years passed without any significant discoveries and inventions being made. The condition worsened further at the formation of the People’s Republic of China und er the leadership of Mao Zedong and the introduction of communism (Jasanoff 43). In other parts of the world, major scientific discoveries and inventions were being done and perfected while China stagnated. The leadership of Deng Xiaoping in the 1980s set the pace for the current scientific and technological excellence in China. Because of this, the excellence of China and the claim of being the world’s most powerful nation can be defended through considering both the input and the out sides (Lovell 562).Advertising Looking for thesis on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More China as a Science and Technology (ST) superpower Among the many striking â€Å"features of science and technology trends in China is the high level of commitment that the political class and the Chinese people are giving to science and technology† (Jing 5). The elite commitment and support, as well as the popular enthusiasm, are considered a lot by those who are interpreting China’s achievements in the field and as a result award it a superpower status. In order to understand these sentiments, it is important for the modern Chinese quest in the fields of science and technology to be reflected upon briefly. The technological superiority of the Western powers in the and Japan since the 19th century contributed to national humiliations in china which contributed to the desire by the Chinese people to venture actively into the fields of science and technology (Kong, and Agron 127). Political leaders in China since the 1920s embraced the idea that in order to achieve the dream of the ‘wealthy and powerful’ china, modern science and industry needed to be effectively developed. Wars, revolutions and political extremism, however, constantly frustrated China’s efforts of making it globally in the fields of science and technology during the twentieth century. The last three decades have been the best period in China as far as developments in science and technology are concern. This is mostly since the year 1978 to this day. The political stability, steady growth in the country’s economy, positive reforms in the national institutions and participation in the global forum through the productive engagements with the international society are factors that have led to the rapid growth in science and technology in China to achieve the position of the most powerful nation in the world (Kynge 214). Within that short period, China has managed to achieve the scientific and technological development that has been elusive for over a century. Political elites, as well as the public, have played significant roles in ensuring that the conditions that have ensured the rapid growth in the status of the country and maintained and further developments made. Among the important conditions, which both the general Chinese society and the political elites have sought to provide is financial sup port. The county’s spending on research and development has risen from â€Å"0.6% in the year 1996 to 1.82% in the year 2011† (Jeng 6).Advertising We will write a custom thesis sample on The Most Powerful Nation on the Planet specifically for you for only $16.05 $11/page Learn More This figure places China ahead of many countries that are considered powers in terms of scientific and technological developments such as Russia and the OECD countries. This spending figure places China in the class of the most superior nations of the world such as the USA and the fact that the figure is predicted to be more than 2.5% by the year 2020 means that China is expected to top the chart (Jeng 7). The fact that china exhibits high levels of â€Å"cultivation of human resources and the support of science education† (Jing 15) is proof that China stands as the most powerful nation in the world (Jing 14). Because of this, there is an apparent wealth of talent in China. For instance, a survey conducted in China in the year 2006 revealed that, among the 1.5 million workers in china, 1.2 million of them were scientists and engineers (Jing 15). In addition, there were about eight million students in the institutions of higher learning. Most of them took science and technology courses such as engineering, medicine, agriculture among others. During the same year, about 20,000 doctorates in the fields of science and engineering were offered which by then placed China in the third position after the US and Russia (Jing 15). The ‘Science Diaspora’ and the ‘brain circulation’ programs have played a significant role in the development of science and technology in China. There are programs that encourage the interaction of the Chinese scientists with those working at home to â€Å"ensure that the science industry in China is at par with the rest of the world† (Jing 15). A conglomeration of these trends has resulted to the transformation of Science and technology industry in China making it younger, results oriented, very productive and extremely cosmopolitan an inline with the world’s prevailing trends in science and technology. The elite commitment in the revitalization of science and technology institutions has ensured that China claims the recently highly ranked position on the planet as far as science and technology is concerned (Jaime 2). Hundreds of government research institutes have been reorganized and underpinned, therefore, revitalizing the RD in the business sector (Jaime 2). For instance, in the recent times, the Chinese Academy of Sciences has been strengthened as part of the Knowledge Innovation Program (KIP). Chinese universities have been reoriented to assume a global outlook, therefore, becoming very important centers of science and technology excellence. The Chinese government has also made massive reforms in the county’s economic policies, therefore, making it possible for foreign investors and multi-national organizations to establish RD activities in the country (Jeng 12). These activities have resulted to the widening of the Chinese technical community to a point whereby it has claimed excellence. In fact, the existing RD activities in China that are sponsored by multi-nationals and foreign investors were more than 1200 by the year 2008 (Jeng 12). These commitments by the MNCs have reinforced the role of China as a very important ‘node of innovation’ in the global arena.Advertising Looking for thesis on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More The introduction of the MLP in the year 2006 marks another important effort of the political elite in China in an effort to achieve and sustain power in the fields of science and technology (Li, and Richard 22). The plans have been since then considered as a manifesto aimed at supporting the Science and Technology superpower status that the Chinese Republic currently enjoys. The plan also advocates for China to become an â€Å"innovation oriented society† by the wake of 2020 (Kong, and Agron 130). By such time, it has been predicted that China will have significantly reduced its reliance on foreign technological expertise and will, as a result, be an independent leader in science and engineering. With most of the above claims being in the form of inputs that have ensured that China is considered a global leader in terms of science of technology, there are other claims in the form of the outputs or the achievements that China has done so far which acts as proof of its leadersh ip (Suttmejer 320). Among the major outputs or the significant technological achievements, which China has made so far is its space program. These achievements have brought China in the lime light as one among the few nations of the world that have mustered the sophisticated technologies and integrated them into a complex system. China recently launched the unmanned Tiangong- 1 or the ‘Heavenly Palace’ from China’s Jiuquan Launch Centre (Jaime 22). This marked one of the most significant achievements of China’s technological and scientific ambitions. By the year 2007, China was the world’s leading technocracy (a nation ruled by engineers and scientists who hold the belief that it is only through achieving new technologies that the country can achieve social and economic progress) (Kong, and Agron 135). The innovation system employed by the Chinese may be having its shortcomings, but the fact remains that it has excelled greatly through the rapid res ource mobilization. Most of those who doubt the quality of the Chinese inventions are simply skeptic and engulfed in ignorance according to Yang (21). This is because their doubts are continuously being proven wrong through the highest quality and they are simply finding others to keep the arguments going ahead. The rapid increase in patenting activities in China is another proof that it is the most powerful nation on the planet with regard to scientific and technological innovations. In fact, the country ranks highest when it comes to the production of scientific literature such as SCI indexed papers, EI and ISTP papers (Wong 14). Scientific research and development has produced the best and the most reliable results in China recently considering the rate at which reports of such research activities have inspired new inventions. China has also achieved leadership when it comes to the high-technology exports, which also serve as proof that the nation has already achieved the superpo wer status. In addition to this, China’s domestic market has growth substantially with the penetration of IT suggesting the powerful market pull that will definitely trigger domestic innovations. The Chinese society has become connected by the latest information technology more than any other society in the world. In the wake of 2010, China scientists developed the world’s fastest supercomputer as well as the fastest train (Yang 26). Most of the criticism that the superpower thesis in China faces from skeptics is based on the questions concerning the quality of the research and development ventures that China has indulged in (Yang 12). Most of the critics argue from the grounds of whether or not the money that is used to fund the research and development activities in China is being well spent. The government ensures that there is unquestionable transparency in accounting for the money that is intended to benefit the Chinese technical community. Commissions are formed that ensure that the money is utilized for the planned purposes and the success of such commissions can be seen through the success that the ventures are achieving especially through the output (Yang 36). In a variety of measures, the achievements that China has made in science and technology within the past thirty years are impressive (Sigurdson 569). Political leaders in China, as opposed to those of other nations in the world who have the ambition of seeing their countries to achieving the prestige of science superpowers, pay a close attention to issues concerning research and development. Scientific and technological achievements in China are celebrated by the media more than any other place in the world with makes the entire society to feel like part of the scientific innovations. This fosters a sense of national pride and loyalty among the local people who subsequently strive to achieve more and more (Schwaag 67). China in the year 2010 made the most powerful and responsible s tatement in the world as far as the environment conservation efforts are concerned by investing more money in the production of clean energy. China hit a record of $54.4 billion for the manufacture of wind turbines, solar energy units and other forms of clean technology (Jeng 26). Conserving the environment while the other powerful nations of the world are just increasing the carbon footprint is a major achievement that with no doubt places China above all other nations that claim power in the fields of science and technology in the world. In addition, GE recently made an investment of $2 billion dollars with China in an effort to develop more â€Å"environment friendly technologies and open up more job opportunities in the country† (Jeng 28). Since the emergence of stem cell research in the 1990s, China has been active in the venture. The potential research aimed at coming up with treatments for diseases such as Alzheimer’s, Parkinson’s, and tissue repair (Ho 2 39). There are currently more than 400 researchers and Chinese experts working in that field now. These experts are spread over in over thirty institutions in the country, which provides proof of China as the nation, which has so far shown the biggest support and improvement for the research (Zing 259). There have been notable achievements so far such as the successful cloning of animal species such as cattle, goats as well as the first ever successful cloning of a rat. There have been established a network of cord blood stem banks in the whole country for both research and clinical use (Ho 243). With China being the largest nation in the world with respect to its human population, it is best placed considering the large workforce and the ready market for the technological and scientific inventions. As argued by Farrell (30), globalization results in the cities and regions competing forever over smaller niches. The most striking aspects of science and innovation strategies of both t he Guangzhou and Shenzhen are based on how the two build the existing niches. They do this by concentrating more on how they apply science to processing and manufacturing rather than on basic science. This is generally inspired by the desire to satisfy the needs of the populations with affordable consumer products. As a result, the different science and technology cities of China have specialized in different avenues, which reduce the conflicts of interest. Cities such as Beijing and Shanghai have concentrated on basic science while others such as Guangzhou and Shenzhen concentrating entirely on the production of consumer products (Zing 458). This ensures that efforts aimed at achieving excellence from all perspectives are carried along at the same time. For instance, the two-telecom companies in Shenzhen: Huawei and ZTE are becoming serious contenders in the global telecoms arena while at the same time striving to satisfy the needs of the local community (Aho 3). Conclusion China h as testified to the world that it deserves the title of the world’s most powerful nation when it comes to science and technology. This follows the commitment that research and development activities have received in china from both the political elite and the technical community. Other outstanding inputs that China has made in developing and sustaining science and development are above what other nations of the world have done so far or are willing to do in the near future (Jeng 30). The most notable of this is the recent record that China set with regard to the investment it made in the development of clean energy and technology. The other countries of the world instead insist on using organic oils, therefore, increasing carbon footprint. China has set the pace for the other nations who dream of making it in the future of technology to follow (Schwaag 69). The rapid growth in the fields of science and technology as evidenced by the most recent achievements in space science p rove china’s leadership when it comes to the sophisticated science (Minder 238). The quality of Chinese innovations is par the world standards considering that most of the Chinese scientists and experts were trained in other nations in Europe and America that earlier claimed leadership in the innovations (Jeng 31). Works Cited Aho, Yeh. â€Å"China lab aims to lead way in research.† Financial Times 8 Dec. 2005. Print. Cooper, Ramo. Brand China. London: Foreign Policy Centre, 2006. Print. Farrell, Daniel, and Aille Grant. â€Å"China’s looming talent shortage.† McKinsey Quarterly 4 (2005): 12-34. Print. Ho, Jia. â€Å"Controversial Chinese gene-therapy drug entering unfamiliar territory.† Nature  Reviews: Drug Discovery 5.1(2006): 235-246. Print. Hughes, Charles. Chinese Nationalism in the Global Era. Abingdon: Routledge, 2006. Print. Jaime, Watts. â€Å"China plans first space walk in 2007.† Guardian 18 Oct 2005. Print. Jasanoff, Samuel. D esigns on Nature .Princeton, NJ: Princeton University Press, 2005. Print. Jeng, Sung. â€Å"US$425 million to boost Chinese innovation.† SciDev.net 30 May 2006. Print. Jing, Oliver. Scientific literacy: a new strategic priority for China, 2006. Web. Kong, Dan and Agron Segal. â€Å"The siren song of technonationalism.† Far Eastern  Economic Review 169.2 (2006): 123-143. Print. Kynge, Jean. China Shakes the World. London: Weidenfeld and Nicholson, 2006. Print. Li, Tonny, and Richard Florida. Talent, technological innovation and economic growth in  China. Beijing: Richard Florida Creativity Group, 2006. Print. Lovell, Jameson. The Great Wall: China against the world 1000BC–AD2000. London: Atlantic Books, 2006. Print. Minder, Richard. â€Å"Chinese poised to outstrip Europe on RD.† Financial Times 10 Oct 2005. Print. Schwaag, Serger. China: from shop floor to knowledge factory?’ in M Karlsson (ed),  The Internationalization of Corporate RD. Stoc kholm: IPTS, 2006. Print. Sigurdson, Jean. Technological Superpower China. Cheltenham: Edward Elgar, 2005. Print. Suttmejer, Richard et al. Standards of Power? Technology, institutions and politics in  the development of China’s National Standards Strategy. Washington, DC: National Bureau of Asian Research, 2006. Print. Wong, Chong. â€Å"China to build 30 new science and technology parks.† SciDev.net 19 Apr. 2006. Print. Yang, Rao, Bain Lu, and Long Tsou. â€Å"Chinese science needs a fundamental Transformation.† Nature 432 18 Nov 2004. Print. Zing, Peng. â€Å"Current status of Gendicine in China: recombinant human Ad-p53 agent for treatment of cancers.† Human Gene Therapy 16(2005): 453-467. Print. This thesis on The Most Powerful Nation on the Planet was written and submitted by user Nathalie Mercado to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.