An Objective Of Mission Television Advertising Campaign Essay

Objective of Campaign The main objective of Mission Television’s advertising campaign will be to effectively complete one mail goal. The number one goal that the company will aim for in this first round of adverting will be to deliver informative advertisements to allow viewers, audience, and fans to learn more about the Mission Television brand, its services, and what the company is all about. This informative advertising will tell potential consumer and others within the marketplace about the product, explain how it works, provide pricing and product information, and will help the organization to build awareness for the product as well as the company. The brand image of the product and the company will be compatible and complementary to send the best message possible to the market. 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Factors That Influence Social Media Use - 1178 Words

There are many individual and societal connections that influence social media use. Other people s behaviors can influence how you to use social media more or less so you meet these expectations and fit in. There are norms for when and were someone is on their phone and these are enforced by families, friends, and people with authority. For example some families have rules that limit phone use while other do not. Some children who grew up allowed to use any social media and be on their phone as often as they want might find a family who enforces no phone use after 9:00 and only allows certain apps to be downloaded, incredibly strict. A kid who isn t allowed to use certain apps might feel left out if a lot of their friends are using those apps. In schools some teachers enforce not using phones at all while others allow limited use or no restrictions. Depending on what teachers you have shape how you feel about using phone in a classroom. In everyday life phone use is influenced by the people around you. If most of the people your with are on their phones that’s most likely going to cause you to pull out your phone so you fit in. It’s the same in situations where no one is on their phone. Your going to avoid taking out your phone if it doesn’t seem expectable to have it out. People your with can also influence your mood therefore influencing phone use. If someone your talking to is boring you or making you angry your more likely to go to your phone to avoid the conversation.Show MoreRelatedSocial Media And Its Impact On Society Essay1163 Words   |  5 PagesOne of the common trending debates among psychologists and technology lovers is who is controlling what. The reason for making the statement is the current evidence showing the different transformations of the internet. The use of social media has not only changed the communication trends, but it has also revolutionised particular aspects of behaviour experiences. 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Effects of Divorce Essay Example For Students

Effects of Divorce Essay Negative Effects of Divorce on ChildrenDivorce has a strong negative effect on children. The children are brought into the family and then ripped out of what they know is right or of their norms. James M. Henslin defines the family as being two or more people who consider themselves related by blood, marriage, or adoption (445). When married you are instantaneously put into a family. When two people decide to get a divorce, their children do not wholly understand what is going on. â€Å"Regardless of their age, children usually blame themselves when their parents divorce† (Bankston 382). They don’t understand their parents anger at each other, so they believe this is happening because of something they have done. This is why parents need to open up and see that it is not just about themselves, but it is also about the welfare of their children. Children of any age have difficulty expressing hurt feelings and sadness to parents who are themselves angry and grieving. Responsible parents will develop a parenting plan that coordinates visitation, maintains financial obligations, and takes time to deal with children’s feelings in each state of the divorce process (Bankston 382). Tim Rotheisler commented on the recent increases in break ups and the effects it has on children. Since the introduction of no-fault divorce in Canada 30 years ago, the rate of marital break-up has soared 600%. A third of marriages fail, and over a third of those break-ups involve children. One-fifth of Canadianchildren have lost a parent to divorce, with an effect that some sociologists now say can be worse than a parents death. Divorce is consistently associated with juvenile emotional disorders, crime, suicide, promiscuity and later marital break-up.So as we all can see now that marriage break ups are at a increased rate and still the rate continues to increase. But how is this affecting our children? Tim indicated that divorce was closely related to disorder in juvenile crime, suicide and promiscuity. The statistics back this statement up. In 1992 1 in 3 women were assaulted by a domestic partner, thats four million in a single year and the primary reason is divorces and marital problems. When children are exposed to this, they learn from it unfortunatly. The sadder thing for the women is that a man will receive on average for killing his partner 2 to 6 years of imprisionment. While women who kill their partners are given 15 years on average. Problem youth is a big issue among authorities and citizens today. In Canada 1017 of every 100000 youth are locked up in jail. 415 of these will be incarcerated for long periods of time. What the annoying thing is, is WHAT is causing this behavior, what is sparking it? What kind of childhood experiences are causing seven million youth to commit an offence each year. 3% of these young offenders contribute to committing 25% of all offences. An argument may be that these kids are only the ones that leave school, unfortunately this is not the case, there are three million offences committed on school campuses each year in America. What I have just told you backs up one side of the argument brought forward earlier. But I personally dont think that parents not breaking up is the solution. Many of us know that a parent, mainly the father will be an abusive father, or one that doesnt contribute positively at all to the family. The presence of a fatherly role in the house may encourage youth to be violent towards a particular race either by parental persuasion or in some cases, abuse the child, thus leaving the spouse no reputable option but to leave home. Most children, as nave as we may be now by objecting to this comment listen to what their parents say,

The Most Powerful Nation on the Planet

Introduction The recent scientific and technological developments in China have attracted a lot of attention in the international forum. The country’s economy is growing at an extremely high rate and this means that the current advancements will surely be sustained and even made better in the future (Cooper 57).Advertising We will write a custom thesis sample on The Most Powerful Nation on the Planet specifically for you for only $16.05 $11/page Learn More The rate at which the country’s power is increasing with regard to science and technology has led many to conclude that China is the most powerful nation on the planet (Hughes 125). While some people think so, others have remained skeptical about any possibility of China ever becoming a superpower in the new future. This paper aims at presenting argumentative evidence that China is indeed the most powerful nation on the planet when it comes to science and technology while at the same time analyzing the arguments of the skeptics who are against that fact. China as the most powerful nation on the Planet in terms of Science and technology Early technological innovations in China With the Chinese mainland being home to the one of the oldest world civilizations, many innovations were, as a result, made in china many years before any other place (Hughes 134). Major inventions such as that of the woodblock and the movable type printing, the magnetic compass, the cast iron and the iron plough, propeller, crossbow, gunpowder among others were made in China many centuries ago (Hughes 135). The major discoveries made in Europe came in the16th century during the scientific revolution, which was very late in relation to the inventions made in China. Science and technology had, however, stagnated in China and many years passed without any significant discoveries and inventions being made. The condition worsened further at the formation of the People’s Republic of China und er the leadership of Mao Zedong and the introduction of communism (Jasanoff 43). In other parts of the world, major scientific discoveries and inventions were being done and perfected while China stagnated. The leadership of Deng Xiaoping in the 1980s set the pace for the current scientific and technological excellence in China. Because of this, the excellence of China and the claim of being the world’s most powerful nation can be defended through considering both the input and the out sides (Lovell 562).Advertising Looking for thesis on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More China as a Science and Technology (ST) superpower Among the many striking â€Å"features of science and technology trends in China is the high level of commitment that the political class and the Chinese people are giving to science and technology† (Jing 5). The elite commitment and support, as well as the popular enthusiasm, are considered a lot by those who are interpreting China’s achievements in the field and as a result award it a superpower status. In order to understand these sentiments, it is important for the modern Chinese quest in the fields of science and technology to be reflected upon briefly. The technological superiority of the Western powers in the and Japan since the 19th century contributed to national humiliations in china which contributed to the desire by the Chinese people to venture actively into the fields of science and technology (Kong, and Agron 127). Political leaders in China since the 1920s embraced the idea that in order to achieve the dream of the ‘wealthy and powerful’ china, modern science and industry needed to be effectively developed. Wars, revolutions and political extremism, however, constantly frustrated China’s efforts of making it globally in the fields of science and technology during the twentieth century. The last three decades have been the best period in China as far as developments in science and technology are concern. This is mostly since the year 1978 to this day. The political stability, steady growth in the country’s economy, positive reforms in the national institutions and participation in the global forum through the productive engagements with the international society are factors that have led to the rapid growth in science and technology in China to achieve the position of the most powerful nation in the world (Kynge 214). Within that short period, China has managed to achieve the scientific and technological development that has been elusive for over a century. Political elites, as well as the public, have played significant roles in ensuring that the conditions that have ensured the rapid growth in the status of the country and maintained and further developments made. Among the important conditions, which both the general Chinese society and the political elites have sought to provide is financial sup port. The county’s spending on research and development has risen from â€Å"0.6% in the year 1996 to 1.82% in the year 2011† (Jeng 6).Advertising We will write a custom thesis sample on The Most Powerful Nation on the Planet specifically for you for only $16.05 $11/page Learn More This figure places China ahead of many countries that are considered powers in terms of scientific and technological developments such as Russia and the OECD countries. This spending figure places China in the class of the most superior nations of the world such as the USA and the fact that the figure is predicted to be more than 2.5% by the year 2020 means that China is expected to top the chart (Jeng 7). The fact that china exhibits high levels of â€Å"cultivation of human resources and the support of science education† (Jing 15) is proof that China stands as the most powerful nation in the world (Jing 14). Because of this, there is an apparent wealth of talent in China. For instance, a survey conducted in China in the year 2006 revealed that, among the 1.5 million workers in china, 1.2 million of them were scientists and engineers (Jing 15). In addition, there were about eight million students in the institutions of higher learning. Most of them took science and technology courses such as engineering, medicine, agriculture among others. During the same year, about 20,000 doctorates in the fields of science and engineering were offered which by then placed China in the third position after the US and Russia (Jing 15). The ‘Science Diaspora’ and the ‘brain circulation’ programs have played a significant role in the development of science and technology in China. There are programs that encourage the interaction of the Chinese scientists with those working at home to â€Å"ensure that the science industry in China is at par with the rest of the world† (Jing 15). A conglomeration of these trends has resulted to the transformation of Science and technology industry in China making it younger, results oriented, very productive and extremely cosmopolitan an inline with the world’s prevailing trends in science and technology. The elite commitment in the revitalization of science and technology institutions has ensured that China claims the recently highly ranked position on the planet as far as science and technology is concerned (Jaime 2). Hundreds of government research institutes have been reorganized and underpinned, therefore, revitalizing the RD in the business sector (Jaime 2). For instance, in the recent times, the Chinese Academy of Sciences has been strengthened as part of the Knowledge Innovation Program (KIP). Chinese universities have been reoriented to assume a global outlook, therefore, becoming very important centers of science and technology excellence. The Chinese government has also made massive reforms in the county’s economic policies, therefore, making it possible for foreign investors and multi-national organizations to establish RD activities in the country (Jeng 12). These activities have resulted to the widening of the Chinese technical community to a point whereby it has claimed excellence. In fact, the existing RD activities in China that are sponsored by multi-nationals and foreign investors were more than 1200 by the year 2008 (Jeng 12). These commitments by the MNCs have reinforced the role of China as a very important ‘node of innovation’ in the global arena.Advertising Looking for thesis on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More The introduction of the MLP in the year 2006 marks another important effort of the political elite in China in an effort to achieve and sustain power in the fields of science and technology (Li, and Richard 22). The plans have been since then considered as a manifesto aimed at supporting the Science and Technology superpower status that the Chinese Republic currently enjoys. The plan also advocates for China to become an â€Å"innovation oriented society† by the wake of 2020 (Kong, and Agron 130). By such time, it has been predicted that China will have significantly reduced its reliance on foreign technological expertise and will, as a result, be an independent leader in science and engineering. With most of the above claims being in the form of inputs that have ensured that China is considered a global leader in terms of science of technology, there are other claims in the form of the outputs or the achievements that China has done so far which acts as proof of its leadersh ip (Suttmejer 320). Among the major outputs or the significant technological achievements, which China has made so far is its space program. These achievements have brought China in the lime light as one among the few nations of the world that have mustered the sophisticated technologies and integrated them into a complex system. China recently launched the unmanned Tiangong- 1 or the ‘Heavenly Palace’ from China’s Jiuquan Launch Centre (Jaime 22). This marked one of the most significant achievements of China’s technological and scientific ambitions. By the year 2007, China was the world’s leading technocracy (a nation ruled by engineers and scientists who hold the belief that it is only through achieving new technologies that the country can achieve social and economic progress) (Kong, and Agron 135). The innovation system employed by the Chinese may be having its shortcomings, but the fact remains that it has excelled greatly through the rapid res ource mobilization. Most of those who doubt the quality of the Chinese inventions are simply skeptic and engulfed in ignorance according to Yang (21). This is because their doubts are continuously being proven wrong through the highest quality and they are simply finding others to keep the arguments going ahead. The rapid increase in patenting activities in China is another proof that it is the most powerful nation on the planet with regard to scientific and technological innovations. In fact, the country ranks highest when it comes to the production of scientific literature such as SCI indexed papers, EI and ISTP papers (Wong 14). Scientific research and development has produced the best and the most reliable results in China recently considering the rate at which reports of such research activities have inspired new inventions. China has also achieved leadership when it comes to the high-technology exports, which also serve as proof that the nation has already achieved the superpo wer status. In addition to this, China’s domestic market has growth substantially with the penetration of IT suggesting the powerful market pull that will definitely trigger domestic innovations. The Chinese society has become connected by the latest information technology more than any other society in the world. In the wake of 2010, China scientists developed the world’s fastest supercomputer as well as the fastest train (Yang 26). Most of the criticism that the superpower thesis in China faces from skeptics is based on the questions concerning the quality of the research and development ventures that China has indulged in (Yang 12). Most of the critics argue from the grounds of whether or not the money that is used to fund the research and development activities in China is being well spent. The government ensures that there is unquestionable transparency in accounting for the money that is intended to benefit the Chinese technical community. Commissions are formed that ensure that the money is utilized for the planned purposes and the success of such commissions can be seen through the success that the ventures are achieving especially through the output (Yang 36). In a variety of measures, the achievements that China has made in science and technology within the past thirty years are impressive (Sigurdson 569). Political leaders in China, as opposed to those of other nations in the world who have the ambition of seeing their countries to achieving the prestige of science superpowers, pay a close attention to issues concerning research and development. Scientific and technological achievements in China are celebrated by the media more than any other place in the world with makes the entire society to feel like part of the scientific innovations. This fosters a sense of national pride and loyalty among the local people who subsequently strive to achieve more and more (Schwaag 67). China in the year 2010 made the most powerful and responsible s tatement in the world as far as the environment conservation efforts are concerned by investing more money in the production of clean energy. China hit a record of $54.4 billion for the manufacture of wind turbines, solar energy units and other forms of clean technology (Jeng 26). Conserving the environment while the other powerful nations of the world are just increasing the carbon footprint is a major achievement that with no doubt places China above all other nations that claim power in the fields of science and technology in the world. In addition, GE recently made an investment of $2 billion dollars with China in an effort to develop more â€Å"environment friendly technologies and open up more job opportunities in the country† (Jeng 28). Since the emergence of stem cell research in the 1990s, China has been active in the venture. The potential research aimed at coming up with treatments for diseases such as Alzheimer’s, Parkinson’s, and tissue repair (Ho 2 39). There are currently more than 400 researchers and Chinese experts working in that field now. These experts are spread over in over thirty institutions in the country, which provides proof of China as the nation, which has so far shown the biggest support and improvement for the research (Zing 259). There have been notable achievements so far such as the successful cloning of animal species such as cattle, goats as well as the first ever successful cloning of a rat. There have been established a network of cord blood stem banks in the whole country for both research and clinical use (Ho 243). With China being the largest nation in the world with respect to its human population, it is best placed considering the large workforce and the ready market for the technological and scientific inventions. As argued by Farrell (30), globalization results in the cities and regions competing forever over smaller niches. The most striking aspects of science and innovation strategies of both t he Guangzhou and Shenzhen are based on how the two build the existing niches. They do this by concentrating more on how they apply science to processing and manufacturing rather than on basic science. This is generally inspired by the desire to satisfy the needs of the populations with affordable consumer products. As a result, the different science and technology cities of China have specialized in different avenues, which reduce the conflicts of interest. Cities such as Beijing and Shanghai have concentrated on basic science while others such as Guangzhou and Shenzhen concentrating entirely on the production of consumer products (Zing 458). This ensures that efforts aimed at achieving excellence from all perspectives are carried along at the same time. For instance, the two-telecom companies in Shenzhen: Huawei and ZTE are becoming serious contenders in the global telecoms arena while at the same time striving to satisfy the needs of the local community (Aho 3). Conclusion China h as testified to the world that it deserves the title of the world’s most powerful nation when it comes to science and technology. This follows the commitment that research and development activities have received in china from both the political elite and the technical community. Other outstanding inputs that China has made in developing and sustaining science and development are above what other nations of the world have done so far or are willing to do in the near future (Jeng 30). The most notable of this is the recent record that China set with regard to the investment it made in the development of clean energy and technology. The other countries of the world instead insist on using organic oils, therefore, increasing carbon footprint. China has set the pace for the other nations who dream of making it in the future of technology to follow (Schwaag 69). The rapid growth in the fields of science and technology as evidenced by the most recent achievements in space science p rove china’s leadership when it comes to the sophisticated science (Minder 238). The quality of Chinese innovations is par the world standards considering that most of the Chinese scientists and experts were trained in other nations in Europe and America that earlier claimed leadership in the innovations (Jeng 31). Works Cited Aho, Yeh. â€Å"China lab aims to lead way in research.† Financial Times 8 Dec. 2005. Print. Cooper, Ramo. Brand China. London: Foreign Policy Centre, 2006. Print. Farrell, Daniel, and Aille Grant. â€Å"China’s looming talent shortage.† McKinsey Quarterly 4 (2005): 12-34. Print. Ho, Jia. â€Å"Controversial Chinese gene-therapy drug entering unfamiliar territory.† Nature  Reviews: Drug Discovery 5.1(2006): 235-246. Print. Hughes, Charles. Chinese Nationalism in the Global Era. Abingdon: Routledge, 2006. Print. Jaime, Watts. â€Å"China plans first space walk in 2007.† Guardian 18 Oct 2005. Print. Jasanoff, Samuel. D esigns on Nature .Princeton, NJ: Princeton University Press, 2005. Print. Jeng, Sung. â€Å"US$425 million to boost Chinese innovation.† SciDev.net 30 May 2006. Print. Jing, Oliver. Scientific literacy: a new strategic priority for China, 2006. Web. Kong, Dan and Agron Segal. â€Å"The siren song of technonationalism.† Far Eastern  Economic Review 169.2 (2006): 123-143. Print. Kynge, Jean. China Shakes the World. London: Weidenfeld and Nicholson, 2006. Print. Li, Tonny, and Richard Florida. Talent, technological innovation and economic growth in  China. Beijing: Richard Florida Creativity Group, 2006. Print. Lovell, Jameson. The Great Wall: China against the world 1000BC–AD2000. London: Atlantic Books, 2006. Print. Minder, Richard. â€Å"Chinese poised to outstrip Europe on RD.† Financial Times 10 Oct 2005. Print. Schwaag, Serger. China: from shop floor to knowledge factory?’ in M Karlsson (ed),  The Internationalization of Corporate RD. Stoc kholm: IPTS, 2006. Print. Sigurdson, Jean. Technological Superpower China. Cheltenham: Edward Elgar, 2005. Print. Suttmejer, Richard et al. Standards of Power? Technology, institutions and politics in  the development of China’s National Standards Strategy. Washington, DC: National Bureau of Asian Research, 2006. Print. Wong, Chong. â€Å"China to build 30 new science and technology parks.† SciDev.net 19 Apr. 2006. Print. Yang, Rao, Bain Lu, and Long Tsou. â€Å"Chinese science needs a fundamental Transformation.† Nature 432 18 Nov 2004. Print. Zing, Peng. â€Å"Current status of Gendicine in China: recombinant human Ad-p53 agent for treatment of cancers.† Human Gene Therapy 16(2005): 453-467. Print. This thesis on The Most Powerful Nation on the Planet was written and submitted by user Nathalie Mercado to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Green Hotels In Other Countries And In Mauritius Tourism Essay Example

Green Hotels In Other Countries And In Mauritius Tourism Essay Example Green Hotels In Other Countries And In Mauritius Tourism Essay Green Hotels In Other Countries And In Mauritius Tourism Essay In literature, there has been a inclination to utilize the footings green and sustainable interchangeably. However, there are really distinguishable differences between the two. Green is defined as a merchandise or service that is both environmentally and socially responsible. That is, they are accountable to, and respectful of, the topographic points and people that provide and utilize them ( Mc Laren, 2006 ) . Sustainable is defined as the ability to run into the demands of the present without compromising the ability of future coevalss to run into their ain demands ( Brundtland, 1987 ) . Green Tourism is defined by the Green Association as travel and geographic expedition within and around an country that offers visitants enjoyment and grasp of the country s natural assets and cultural resources, while animating physically active, intellectually exciting and socially synergistic experiences ( Blackstone Corporation, 1996 ) . The United Nations ( UN ) designated the twelvemonth 2000 as the international twelvemonth of Ecotourism. Eco tourists or green tourers attempt to go in a mode non harmful to the environment viz. going responsibly while conserving the environment and minimising the societal, cultural and ecological impacts. A green tourer will therefore enable other people to see the same topographic point later and still bask the same experience. Green Tourism is enlightening because travelers discover more about their finish while local people learn what services they have to offer. It besides supports the unity of the topographic point as painstaking travelers seek out for singularity of vicinities in footings of architecture, culinary art, heritage or environment. The end of Green Tourism should be quality and non measure since permanency and profusion of experience is what both parties are endeavoring for. Green hotels in other states and in Mauritius : Besides bring forthing one million millions of money, the touristry industry besides offers people the chance to go around the universe and increase their cognition on other civilizations and linguistic communications. Unfortunately, after several old ages it was found that the touristry industry had negative impacts on the environment. Surveies were carried out and research workers found out that due to increase in tourers reaching in states such as India, the governments stressed out on constructing more hotels to suit them. The incommodiousness caused by this sudden growing is easy consuming the natural resources of certain states since hotels consume energy and H2O for basic demands and for leisure and recreational activities ( Alexander, 2002 ) . She besides mentioned in her research that in Goa, India, the dwellers did non hold H2O installations as hotels were supplied in penchant to the community which could non even trust on rivers and Wellss as there were frequently drouths. The touristry industry can be considered as one of the taking growing sectors in Mauritius and therefore was the ground for farther development. Several hotels were built in coastal countries to suit tourers while the Ministry of Tourism and Leisure has besides renovated our historical gardens and other sing sites. It is besides good known that tourers are attracted by the 3S of our state, that is, the sea, Sun and sand. Although being a little island, Mauritius is confronting serious jobs refering pollution and over usage of resources as in Goa. The governments concerned must therefore initiate necessary actions to continue its natural resources and besides protect the surrounding environment. Soon, hotels, travelers and other touristry stakeholders are going progressively cognizant of steps that should be taken to continue the nature every bit good as to guarantee client satisfaction. That is why, nowadays we can see that hotels are going greener and more green hotels are being constructed. The green construct in the hotel industry Harmonizing to Bohdanowicz, ( 2005 ) , the hotel industry is one of the most energy and H2O intensive sectors in the touristry industry as their chief intent is to supply comfy services and supplies to clients. Heating, chilling, illuming, airing, cleansing and laundering are some of the services which are usually provided. In other words, a hotel must fundamentally supply all these services to fulfill their clients. Surveies showed that these hotels cause tremendous injury to the environment by devouring significant sums of H2O and energy, and besides emit C dioxide every bit good as other air, H2O and dirt pollutants. In add-on to extended usage of H2O and energy resources, hotels generate big sum of waste. The green construct can really minimise the overexploitation of resources and happen alternate solutions by taking these three major issues into serious consideration. Hotel operators have stimulated the construct viridity in their operations so as to turn public concern over environmental harm and clients desire for environmentally-oriented merchandises ( Han et al. , 2009 ; Manaktola A ; Jauhari, 2007 ; Wolfe A ; Shanklin, 2001 ) . Researchers and practicians agree that the rejuvenation of a hotel helps to fulfill eco-friendly clients green demands, avoid unfavorable judgment of bing touristry patterns and fulfils the demand of the authorities policies and ordinances. Furthermore, it besides decreases cost through decrease of waste, H2O and energy and besides encourages recycling. Harmonizing to Wolfe and Shanklin ( 2001 ) , the term green which can instead be called eco-friendly or environmentally-oriented ( Han et al. , 2009 ; Pizam, 2009 ) . This refers to actions that diminish harmful impacts on the environment. Hence, green hotels can be described as environmentally responsible hotels that actively follow environmentally-friendly guid elines, pattern environmental direction, implement diverse eco-friendly patterns, institute sound green plans and commit themselves to accomplish environmental betterment by exposing eco-labels or a green Earth logo ( Department of Environmental Protection, 2001 ; Green Hotel Association, 2008 ; Han et al. , 2009 ; International Hotels Environmental Initiative, 1993 ) . Policies about Green Hotels For a hotel to be green, it must obtain a green enfranchisement. In Canada for case, there exists several green hotels and some have even been awarded for their great attempt in the preservation of the environment. Policies are already set for hotels to be recognized as green hotels . In top Canadian hotels, the policies are as follows: Any type of adjustment installations, including hotels, motels, resorts and bed and breakfast are allowed to fall in in. Furthermore, there is no cost or one-year fee to fall in the green certified plan. The Green Hotel Rating System Leaf Rating is as follows: A 5 leafs awards you a 1 foliage evaluation, 8 awards 2 foliage, 10 awards 3 foliage, 12 awards 4 foliage and the ultimate evaluation is all 14 which awards 5 leafs.A The hotels have to cover four good countries such as: energy preservation, resource preservation, environmental direction and pollution bar. Enforcement Agencies A proper control system is considered as critical to guarantee attachment to bing guidelines, Torahs and processs sing preservation of natural resources. This is done by enforcement bureaus such as: The Government The Ministry of Tourism and Leisure launched the Maurice Ile Durable construct in 2008 as mentioned earlier in chapter one. Even though negative impacts of hotel industries on the environment can non be wholly eliminated, this construct greatly helps in the development of new thoughts to minimise them. The Ministry of Environment and Sustainable Development besides support the thought by supplying better direction strategies of environmental assets through statute laws such as the Environment Protection Act of 2002 and other Environmental Guidelines. Private Administrations Nowadays, several administrations are following and advancing the green construct through their Corporate Social Responsibility ( CSR ) Team. The Mauritius Commercial Bank ( MCB ) which place itself as a sustainable administration launched the Initiative 175 in March 2009 which encourages actions in favor of energy economy, renewable energy production and environmental-friendly activities. Non-Governmental Organisations ( NGO s ) such as Environmental Protection A ; Conservation Organisation ( EPCO ) , Biodiversity Action Group, Mauritanian Wildlife Foundation, Mauritius Marine Conservation Society ( MMCS ) . Environmental Sustainability for Tourism For many decennaries, finishs and touristry research workers have investigated ways in which the environmental sustainability of touristry can be improved. Two chief solutions have emerged, which are referred to as ecotourism and sustainable touristry. In the field of sustainable touristry, a big figure of supply-side steps ( Dolnicar, 2006 ) have been researched and developed in the yesteryear that can assist destination direction to cut down the negative environmental side effects of the touristry industry. Typical waies of research reflect this orientation and can approximately be grouped in three watercourses, viz. : the quantification of negative impacts of touristry on the environment ( Drimbl, 1997 ; Gossling, 1999 ; Vail and Hultkrantz, 2000 ; Chan and Lam, 2002 ) , the probe of grounds for environment protective or non-environment protective attitudes or behaviors within the touristry industry of host states ( Barron and Prideaux, 1998 ; Wunder, 2000 ; Carslen, Getz and Ali-Knight, 2001 ; Weiler and Ham, 2002 ) , and the survey of the environmental policy and direction as tools to protect the natural environment in host states ( Hunt and Auster, 1990 ; Page and Thorn, 2002 ; Font and Harris, 2004 ; Jennings, 2004 ) . Sustainable touristry steps emerging from these watercourses of research all have in common that the intercessions by finish direction are implemented at the finish itself and can hence be referred to as supplys include curtailing the capacity for attractive forces, educating tourers after their reachings at the finish about issues of sustainability and ask foring tourers to recycle their towels in hotels during their stay. Such supply-side steps take the nature of the tourers sing the finish as a given. Demand-driven attacks have implicitly or explicitly been proposed by legion writers. Inskeep ( 1991 ) recommended selective selling as a manner to increase environmental sustainability at the finish. Ataljevic and Doorne ( 2000 ) postulate the outgrowth of a new section of tourers who are environmentally friendly. New Zealand touristry concern proprietors who have themselves experienced environmentally friendly touristry are actively developing merchandises for such a section. Ecotourism and sustainable touristry has truly attract tourers to see a new type of attractive force and mentioning to the statements mentioned in the paragraph above, it can be said that presents there are few tourers concerned with the ecotourism. In other words, they choose a peculiar finish to detect the ecotourism portion. Ile Aux Aigrettes for case, the Wildlife is offering a different and alone type of touristry. Eating is non allowed in the woods and the tourers can non even wear their personal places so that rare and nonextant seeds do non lodge in their places. Green Consumption Behaviour Excessively much ingestion is a primary cause of the debasement of environmental quality ( Tanner and Kast, 2003 ; Yu and Lai, 2005 ) . Peoples must adhere to sensible degree of resources usage and at the same clip keep the overall ecological balance, so that people every bit good as other signifiers of life can accomplish sustainable endurance ( Chen, Kuo and Hsiao, 2004 ) . In 1992, the UN Conference on the Environment and Development emphasized the duties to restrict struggles between human activity, technological development and the environment and besides addressed the demands of developing states and future coevalss ( United Nations, 1992 ) . As a consequence, assorted developed states have initiated green ingestion motions concentrating on how to diminish environmental jobs related to inordinate production and inordinate ingestion ( Yu and Lai, 2005 ) . A huge trade of past literature explored green ingestion behavior. Some research detailed the constructs and rules of green ingestion ( Peattie, 1992 ; Elkington and Hailes, 1993, Yu and Lai, 2000 ) which focus on how people should devour more responsibly and with more sustainability, every bit good as obey the 3R ( cut down, reuse and recycle ) and the 3E ( economic system, ecology and equality ) rules. Other research workers explored the assorted types of green consumers ( Frankel, 1992 ; Coddington, 1993 ; Peattie, 1993 ; Cheng, 2004 ) in hopes of understanding the consumer market and farther function as a mention for the scene of relevant governmental and corporate policies. Others investigated the factors involved in act uponing green ingestion behavior ( Liu et al. , 2000 ; Tu, 2006 ) such as: demographic statistical variables ( The Roper Organisation, 1990 ; Bohlen, Diamantopoulos and Schlemilch, 1993, Liu et al. , 2000 ) household life circles ( Coddington, 1993 ; Peattie, 1993 ) , personality traits ( McCarty and Lowrey, 1995 ) and personal attitudes and lifestyle value perspectives associating to green ingestion behavior ( Chen et al. , 2004 ) , among others. Finally, Balderjahn ( 1988 ) advanced a causal theoretical account on green consumers and suggested that each behavioral form has its ain bunch of forecasters. Tourists purchasing behavior towards environmentally friendly cordial reception merchandises Merchandises are defined as environmentally friendly if in some manner they aim at cut downing a merchandise s negative environmental impacts. It is good documented that for environmentally friendly merchandises to be considered in the consumer s pick and buying repertory, they need to execute satisfactorily to conventional merchandises and achieve client credence on cardinal properties such as functional public presentation, quality, convenience and monetary value ( Ottman, 1995 ; Simitiras et al. , 1994 ; Wong et al. , 1996 ; Roy, 1999 ) . Since the early 1990 s, more than 75 % of the population in Europe used environmental standards on a regular basis in their buying determinations ( Peattie, 1992 ) . With such increasing consumer concern for ERP, green selling has focused on the relationship with consumers. Many research workers and sellers have identified the features of Green consumers for efficient placement every bit good as for future market chances ( Peattie and Crane, 2005 ) . In order to make green markets and fulfill the demand, it is necessary to analyse existent consumers demands or wants. Consumers may be willing to buy environmentally friendly merchandises but are faced with restraints or struggles that create a opposition to following pro-environmental behavior. For illustration, consumers may desire to be responsible but still they want to keep their bing life style ( Schwartz, 1990 ; Mc Daniel and Rylander, 1993 ) . They may non be prepared to give convenience ( Simon, 1992 ; Stern, 1999 ) , accept l ower public presentation degrees, or pay a monetary value premium ( Peattie, 1999 ) . Based on Ajzen s ( 1991 ) theory of planned behavior, consumers environmental buying purposes and behaviors may be influenced by a figure of factors, such as single s cognition and motive, the ability to execute the behavior and the chance to act in an environmentally friendly manner. Hotels and its environment Over the last decennary, there has been a turning consciousness within the world-wide hotel industry on the importance for environmental protection issues. It has been observed that hotel corporations are bettering their image by prosecuting in environmental enterprises. Hotels have managed to evade environmental duties due to the traditional perceptual experience that touristry in general is a smokeless industry , which offers a softer agencies of economic development to a state. Ironically, touristry is an industry that depends enormously on the well being of the physical environment. Tourists travel 1000000s of stat mis off to see environments that are alien, beautiful and clean and of class uncontaminated. Therefore, touristry has a interest in protecting the natural and cultural resources that are the nucleus of every touristry concern. The end product of hotel operation may take to pollution jobs like air pollution from boilers, H2O pollution from wash and significantly increa se the degree of solid waste. The hotel industry is among the most energy-intensive sectors of the touristry industry. European hotels consume 39 TWh ( Terawatt hours ) of energy yearly, half of which is in signifier of electricity. Assuming, in a worst instance scenario, that all energy is generated utilizing coal, hotels located in Europe would be responsible for one-year emanations of about 13.6 megatons of C dioxide. So far, no aggregation informations for H2O usage in European hotels have been derived ; nevertheless, it is estimated that, depending on the hotel criterion, invitees by and large consume between 170 and 360 liters of H2O per dark. Since hotels are big users of consumer goods, waste coevals is likely the most seeable end merchandise of the hotel industry on the environment. By one estimation, a typical hotel green goodss in surplus of 1kg of waste per guest daily which consequences in dozenss of waste each month. The consciousness of harmful impacts of a hotel oper ation is turning and can be observed via developed states considerable attempt to voluntarily turn to the issue. Triggered by the planetary enterprise to turn to touristry s environmental and societal impacts, the Agenda 21 of the Earth Summit has encouraged hotel associations in developed states to do considerable attempts in driving hotels towards voluntary environmental direction. The UK based International Hotel and Restaurant Association ( IHRA ) for illustration, collaborates with the United Nation Commission on Sustainable Development ( UNCSD ) to advance sustainable development of the hotel sector through understandings and enterprises to implement Agenda 21 . This action program was adopted in the Rio s Earth Summit 1992 for sustainable development which has been regarded as a cardinal factor in driving the hotel industry and other concerns to acknowledge the importance of environmental direction. After the acme, the green motion has obtained more acknowledgment in hote ls worldwide through attempts made by assorted associations. Furthermore, the green run was reinforced by the International Hotels Environment Initiative ( IHEI ) and the Prince Of Wales Business Leaders Forum in 1993. A sum of 11 international hotel ironss agreed to work together and initiated the development of manuals and guidelines to progress fuller environmental public presentation in the hotel industry ( International Hotels Environment Initiative, 1993 ) . In the undermentioned old ages, another 16 hotel groups echoed this run and formed the Asia Pacific Hotels Environment Initiative ( Mackie, 1994 ) . In the same twelvemonth, the Hotel A ; Catering Institute Management Association joined the World Travel Tourism Council s environmental direction consciousness plan called Green Globe ( Anon, 1994 ) . Harmonizing to the American association Green Hotels which is committed to advancing ecological consciousness in the cordial reception industry, green hotels can be defined as environmentally sustainable belongingss whose directors are eager to establish plans that save H2O, energy and cut down solid waste while salvaging money to assist in protecting our one and merely Earth . Assorted research workers have antecedently identified three cardinal runing countries in which hotels can better their environmental public presentation viz. energy, H2O and waste ( Mackie, 1994 ; Faulk, 2000 ; Webster, 2000 ) . Energy usage in hotels Stipanuk ( 2002 ) defined energy as electricity, fossil fuels, H2O and sewerage, certain vehicle fuel and in some cases purchased steam, hot H2O and chilled H2O . Energy costs normally count for 4 to 6 per centum of hotel s gross and the tendency has been upward driven over the past few old ages. The accrued cost of energy for the American cordial reception industry revolves about 3.7 billion US dollars. Stipanuk ( 2002 ) claimed that energy costs are one of the largest non-staff cost points on a hotel s net income and loss history . Energy-saving enterprises can be clustered in to three categorical orders, viz. short-run, mid-term and long-run ( Webster, 2000 ) . Short-run nest eggs ( payback clip below one twelvemonth ) can be achieved without huge capital investing. Those enterprises include exchanging off the visible radiations and warmers when non in usage or when floors are non occupied. This is particularly true for hotels which are located in tourer countries with high seasonality. Mackie ( 1994 ) emphasizes that those short-run energy salvaging enterprises can be achieved merely when staff are committed to execute in a sustainable manner and do non ask extended progress planning. In this state of affairs, payback is instantaneous. Mid-term energy-saving enterprises require a more sophisticated attack. In footings of operating engineering, Webster ( 2000 ) proposes a series of enterprises to derive mid-term energy nest eggs ( payback clip between one and five old ages ) , including replacing light adjustments, insulating the roof, puting shutting devices on doors, suiting all radiators with single thermoregulators and implementing an ongoing staff preparation program in energy direction. Of the above mentioned steps, illuming in a big hotel belongings can bring forth immense cost nest eggs. Lighting costs may account between 15 and 25 per centum of hotels electricity ingestion and between 25 and 30 per centum of the entire energy cost ( Green Hotelier, 2003 ) . Harmonizing to Baker ( 2005 ) , the long-run nest eggs are identified as necessitating investing in engineering and hence with a longer payback clip. Webster ( 2000 ) proposes five enterprises in order to heighten energy efficiency: The installing of a computing machine controlled air conditioning system, The installing of dual glazing, The installing of an energy-efficient kitchen, The purchase of fuel-efficient infrigidation, The purchase of fuel-efficient conveyance. Depending on the geographical location of the hotel, warming, airing and air-conditioning ( HVAC ) can account for up to 50 per centum of a hotel s entire public-service corporation cost ( Baker, 2005 ) . While engineerings, such as the usage of convection ovens and initiation goblins are certainly a measure in the right way, Green Hotelier ( 2005 ) argues that an environmentally sustainable hotel policy every bit good as staff preparation on energy-saving behavior can lend immensely towards energy nest eggs. Water ingestion in the hotels Water is in fact a cardinal resource for the cordial reception industry due to its scarceness and its function in a figure of activities such as wash, nutrient production, bathrooms and outdoor installations ( Baker, 2005 ) . Webster ( 2000 ) argues that merely 5 per centum of a hotel s overall H2O is utilized for feeding and imbibing while the larger portion is used for cleansing ( including showering, bathing, wash and serve lavation ) . Stipanuk ( 2002 ) adds that ordinances sing H2O usage will fasten in the hereafter and hotelkeepers will hold no other options than to present H2O salvaging policies and engineerings to farther cut down ingestion. Guestrooms history for over 35 per centum of H2O use in big hotels. Webster ( 2000 ) argues that general estimations are that invitees use merely 10 per centum of the entire sleeping room H2O poured and that the remainder is used by the chamber amahs during cleaning . Similarly to the short-run energy decrease scheme, staff preparation i s critical when contemplating diminishing H2O use. As reported by Baker ( 2005 ) assorted simple engineerings are available to back up lower H2O use such as: Water flow accountants, Faucet aerators, Push-button activated showers in public countries. Effective direction can ensue from staff preparation and motive. Undertakings such as rinsing veggies should ever be done in bowls instead than under running H2O. Defrosting should be done overnight instead than straight with H2O. Finally, many hotels have introduced H2O preservation enterprises in the wash section, which has sparked contention. While hotel invitees have become progressively cognizant of environmental issues and are willing to collaborate, many five leading luxury hotels refuse to bespeak invitees to utilize the same towels and linen over several yearss saying that invitees are loath to use reuse programmes ( Green Hotelier, 2005 ) . Clear communicating is indispensable to avoid misconstruing between the intended environmental enterprise and guest comfort. Waste coevals in hotels Baker ( 2005 ) maintains that costs can be greatly reduced by waste decrease and replacing conventional waste disposal activities with other agencies taking for reuse, disassembly, recycling and composting . Proper waste direction is a cost-cutting step every bit good as an environmental impact cut downing step. Four classs of waste creative activity can be identified: As a consequence of site clearance, Throughout the operational life of a hotel, During renovation, At the terminal of the edifice s life or if there is a alteration in usage. However, the bulk of waste created is throughout the operational life of a hotel. As such, godforsaken direction systems should be implemented at a really early phase of hotel development. The four R systems of cut downing, recycling, recycling and retrieving have gained increasing attending over the past decennary ( Webster, 2000 ; Stipanuk, 2002 ; Green Hotelier, 2004 ) . Minimizing waste starts in the procurance section, guaranting that lone merchandises with a minimum packaging are acquired. Working with providers that have a proper environmental policy in topographic point is besides necessary. Arguably, the growing in monetary value of natural stuffs can instantly do a recycling and recycling programme more attractive ( Webster, 2000 ) . Cost of traveling green in the hotel industry With a wide point of position, there are two attacks in the environmental cost analysis. One emphasizes the costs associated with environmental harm and its redress, the other emphasiss on the monetary value of control. In pattern, this harm bing attack faces some indispensable jobs in gauging the environmental impact as described by Bernow et Al. ( 1991 ) . Hotel developers still face specific ( through much lower ) hurdlings in developing and runing green belongingss, such as happening sellers, contractors, applied scientists, housekeepers, landscape architects and directors that understand new systems, merchandises and processs. Complicating affairs for hotels is the sheathing of the typical hotel direction and franchise understandings. The extremely structured agreements negotiated between hotels proprietors and hotel directors have non yet addressed a figure of issues raised by green development, renovation or operation that affects the bottom line of both entities. Finally, of class, is the issue of run intoing the outlooks of paying invitees. Although we believe invitees expect hotels to run in an environmentally witting manner, it may besides be that those same invitees may hold unrealistic outlooks of luxury and comfort in footings of green operation. The costs originating from the execution of ISO 14001 include those associated with initial set up, care and betterment ( Chin et al. , 1998 ) . The monetary value of initial set up refers to all costs associated with the proviso of hardware and package installations, plus tools for set uping the system in conformity with the ISO 14000 Environmental Management Systems ( EMS ) criterions. Specifically this class of cost involves the purchase of monitoring and measuring equipment, certification processing and storage equipment/accessories, engaging specialist environmental aid, initial staff preparation, computing machine package every bit good as staff enlisting. Added to the cost pool is the fu nding of care and betterments. This class of outgo refers to the costs of keeping and continually bettering the EMS in the company so that optimal environmental public presentation can be achieved with the altering environmental conditions and demands. It besides includes the monetary value associated with the on-going staff preparation, environment equipment replacing and upgrading, periodic environmental auditing and 3rd party enfranchisement and so forth. In add-on, EMS enfranchisement costs at least HK $ 100,000 ( about US $ 13,000 ) should besides be budgeted. The cost is paid to the certifying organic structure, which would analyze whether the hotel fulfilled all the necessary conditions of international EMS criterion ISO 14001. Barriers while being Green in Hotel industries The hotel industry faces assorted jobs while following new schemes such as presenting greener plans and puting more in environmentally merchandises. Nowadays many concerns are traveling towards green selling therefore, promoting clients to be greener. In a instance survey, Graci and Dodds ( 2008 ) stated that in order for a hotel industry to travel frontward in going more environmentally responsible, there are barriers to get the better of such as: deficiency of communicating, legislative issues, concern civilization, The demand for cohesive information. There is a demand for better communicating and the sharing of best patterns among different administrations in the industry. Legislation needs to hold a top down attack for environmental issues. In Canada, the legal power for environmental statute law is shared between the federal and provincial authoritiess but unluckily this creates confusion and convergence. The lone environmental patterns taking topographic point in Canada are really basic patterns such as sheet changing and towel reuse plans. Hotel operators need to switch their outlook and concern civilization to execute practical, easy and cost effectual patterns that can cut down environmental impacts and see an come-at-able return on investing ( Graci and Dodds, 2008 ) . Harmonizing to surveies made, we can clearly province that for a hotel to be green at that place need to be a rearrangement of the direction itself. For illustration, staff must be trained decently and they must understand what it means to be green and hotels must promote their clients to purchase such merchandises. Practices in the Hotel Industry to be Green Over several decennaries, environmentalism has been an of import issue because of the harm ensuing from the usage of assorted disposal merchandises, environmentally unfriendly production procedures and environmental catastrophes ( Earsterling, Kenworthy and Nemzoff, 1996 ) . While people recognize the personal incommodiousness of EFA ( e.g. , recycling activity or environmental buying ) persons who perceive the importance of EFA refering ecological issues are actively engaged in those types of behavior ( Kalafatis et al. , 1999 ; Laroche et al. , 2001 ; Shabecoff, 1993 ) . These green clients are willing to alter their purchasing behaviors in a more ecologically favorable manner ( e.g. turning away of disposal merchandises ) and act in an environmentally friendly manner in their mundane lives, therefore giving convenience and accepting lower degrees of public presentation in eco-friendly merchandises while paying excess for the merchandises ( Kalafatis et al. , 1999 ; Laroche et al. , 2001 ; Manaktola and Jauhari, 2007 ) . While c

Rhetorical Analysis Definition and Examples

Rhetorical Analysis Definition and Examples Rhetorical analysis is a form of criticism or close reading that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience. Its also called rhetorical criticism or pragmatic criticism. Rhetorical analysis may be applied to virtually any text or image- a speech, an essay, an advertisement, a poem, a photograph, a web page, even a bumper sticker. When applied to a literary work, rhetorical analysis regards the work not as an aesthetic object but as an artistically structured instrument for communication. As Edward P.J. Corbett has observed, rhetorical analysis is more interested in a literary work for what it does than for what it is. Sample Rhetorical Analyses A Rhetorical Analysis of Claude McKays AfricaA Rhetorical Analysis of E.B. Whites The Ring of TimeA Rhetorical Analysis of U2s Sunday Bloody Sunday Examples and Observations Our response to the character of the author- whether it is called ethos, or implied author, or style, or even tone- is part of our experience of his work, an experience of the voice within the masks, personae, of the work...Rhetorical criticism intensifies our sense of the dynamic relationships between the author as a real person and the more or less fictive person implied by the work.(Thomas O. Sloan, Restoration of Rhetoric to Literary Study. The Speech Teacher)[R]hetorical criticism is a mode of analysis that focuses on the text itself. In that respect, it is like the practical criticism that the New Critics and the Chicago School indulge in. It is unlike these modes of criticism in that it does not remain inside the literary work but works outward from the text to considerations of the author and the audience...In talking about the ethical appeal in his Rhetoric, Aristotle made the point that although a speaker may come before an audience with a certain antecedent reputation, his ethical appeal is exerted primarily by what he says in that particular speech before that particular audience. Likewise, in rhetorical criticism, we gain our impression of the author from what we can glean from the text itself- from looking at such things as his ideas and attitudes, his stance, his tone, his style. This reading back to the author is not the same sort of thing as the attempt to reconstruct the biography of a writer from his literary work. Rhetorical criticism seeks simply to ascertain the particular posture or image that the author is establishing in this particular work in order to produce a particular effect on a particular audience.(Edward P.J. Corbett, Introduction to Rhetorical Analyses of Literary Works) Analyzing Effects [A] complete  rhetorical analysis requires the researcher to move beyond identifying and labeling in that creating an inventory of the parts of a text represents only the starting point of the analysts work. From the earliest examples of rhetorical analysis to the present, this analytical work has involved the analyst in interpreting the meaning of these textual components- both in isolation and in combination- for the person (or people) experiencing the text. This highly interpretive aspect of rhetorical analysis requires the analyst to address the effects of the different identified textual elements on the perception of the person experiencing the text. So, for example, the analyst might say that the presence of feature x will condition the reception of the text in a particular way. Most texts, of course, include multiple features, so this analytical work involves addressing the cumulative effects of the selected combination of features in the text.(Mark Zachry, Rhetorical Analys is from The Handbook of Business Discourse, Francesca Bargiela-Chiappini, editor) Analyzing Greeting Card Verse Perhaps the most pervasive type of repeated-word sentence used in greeting card verse is the sentence in which a word or group of words is repeated anywhere within the sentence, as in the following example: In quiet and thoughtful ways, in happyand fun ways, all ways, and always,I love you. In this sentence, the word ways is repeated at the end of two successive phrases, picked up again at the beginning of the next phrase, and then repeated as part of the word always. Similarly, the root word all initially appears in the phrase all ways and is then repeated in a slightly different form in the homophonic word always. The movement is from the particular (quiet and thoughtful ways, happy and fun ways), to the general (all ways), to the hyperbolic (always).(Frank DAngelo, The Rhetoric of Sentimental Greeting Card Verse. Rhetoric Review) Analyzing Starbucks Starbucks not just as an institution or as a set of verbal discourses or even advertising but as a material and physical site is deeply rhetorical...Starbucks weaves us directly into the cultural conditions of which it is constitutive. The color of the logo, the performative practices of ordering, making, and drinking the coffee, the conversations around the tables, and the whole host of other materialities and performances of/in Starbucks are at once the rhetorical claims and the enactment of the rhetorical action urged. In short, Starbucks draws together the tripartite relationships among place, body, and subjectivity. As a material/rhetorical place, Starbucks addresses and is the very site of a comforting and discomforting negotiation of these relationships.(Greg Dickinson, Joes Rhetoric: Finding Authenticity at Starbucks. Rhetoric Society Quarterly) Rhetorical Analysis vs. Literary Criticism What essentially are the differences between literary criticism analysis and rhetorical analysis? When a critic explicates Ezra Pounds Canto XLV, for example, and shows how Pound inveighs against usury as an offense against nature that corrupts society and the arts, the critic must point out the evidence- the artistic proofs of example and enthymeme [a formal syllogistic argument that is incompletely stated}- that Pound has drawn upon for his fulmination. The critic will also call attention to the arrangement of the parts of that argument as a feature of the form of the poem just as he may inquire into the language and syntax. Again these are matters that Aristotle assigned mainly to rhetoric... All critical essays dealing with the persona of a literary work are in reality studies of the Ethos of the speaker or narrator- the voice- source of the rhythmic language which attracts and holds the kind of readers the poet desires as his audience, and the means this persona consciously or unconsciously chooses, in Kenneth Burkes term, to woo that reader-audience.(Alexander Scharbach, Rhetoric and Literary Criticism: Why Their Separation. College Composition and Communication)

Paper 2 Essay Example | Topics and Well Written Essays - 1250 words - 2

Paper 2 - Essay Example Compared to both Steve and Brandon, Dawn is seen as the victim of naivety brought about by lack of support from the appropriate quarters (George & Trimbur 113). The two boys represent the Goths and Monsters talked about by both Hines and Cohen in their respective essays. They are monsters in the sense that they represent what young people end up becoming and the notions that they entertain in their lives. Welcome to the Dollhouse shows that X (use of Dawn) is a portrayal of the challenges that teenagers face when they are discovering their maturity. The film portrays the two male characters (Steve and Brandon) who are Dawn’s centers of interest at different times in the movie, are a representation of the Goths mentioned in Hine’s essay. These two characters fuel Dawn’s desire for recognition which spawns her quest for sex with either of the two, which she believes will gain her acceptance. Dawn is also a representation of the monster (Y) mentioned in Cohenâ€℠¢s seventh thesis. The article Goths in Tomorrowland by Thomas Hines addresses the issues and challenges facing young adults and teenagers in their formative years of crossing over to adulthood. In the article, Hines extrapolates on how the youth, try to carve an identity for self by going through a trial and error stage which requires them to experiment with various aspects of their lives. â€Å"The body alterations that young people use to assert that they are no longer children successfully frighten grown-ups, but they also convince them these weird creatures are well short of being adults. The ring through the lip or the nipple merely seems to demonstrate that they are not ready for adult responsibility. What they provoke is not respect but restrictions† (Hine page-71). This is shown in the scene where Dawn embraces the notion of having sex with Steve after being told by her only friend Ralph that its sex that boys want from girls. After this revelation there is manipulat ion of light around Dawn especially around her face to indicate enlightenment or discovery of the secret behind getting a boyfriend. The source of this information is also made to be significant in the sense that Ralph is sitting in front of a computer. The computer represents the alternative that teenagers result to for guidance on issues that have been neglected by adults. Ralph notices the new resolve on Dawn’s face, and he offers himself to her as an alternative, but she out-rightly rejects him. To enhance the feeling of disappointment for the viewer, when Ralph bows his head, the brightness of colors around his personal space is dimmed. This aspect is further advanced by dull grey color of the wall behind the desk he is seated on in the room. When Dawn enters Ralph’s room and finds him seated at the computer, his position is from Dawn’s standing point of view from an elevated angle. This is indication of Ralph’s status and meaning to Dawn; she might be in need of his opinion but she does not hold him in high enough regard to consider him in her stature. In this scene, there is the use of color intensity alteration to help bring out the difference between two friends who are in a similar situation but have differing solutions to address their common problem of lack of friends (George & Trimbur 186). When Ralph is offering his advice to Dawn, his dull colored shirt seems brighter from Dawn’s perspective through which this instance in the scene is

Project Management Plan Research Paper Example | Topics and Well Written Essays - 1500 words

Project Management Plan - Research Paper Example Like in our case study, we are studying the Cycle City. Cycle City is involved in offering transport services. However, the company would wish to extend their services to cope with the changing customer needs. This calls for the design part of a new super cycle way project. The aim of the project is to create a connection between the proposed high-speed rail station at Toton and Nottingham City Centre. This been a project of construction, there will be requirement of management procedures that will see the project a success. The expansion project of the Cycle City Company would require materials and several resources that would be acquired from various suppliers. Apart from monitoring the project, the management’s major role will be to ensure effective and efficient procurement process. Procurement is the process of obtaining goods and services from another for some consideration. In procurement of construction materials, the procurement sector should take keen consideration of the kind of project been undertaken. The purpose and main goals of the project should remain in the mind of the person doing the procurement. In our case study, this is a transport service. Various transport considerations that are in the customers minds need to be taken in place. Comfort, convenience, cost, safety and efficiency of the services provided to the customers by the new project should be the key factors to consider in the procurement process. Various procurement routes may be employed by the company in acquisition of the necessary resources for the project. However, the selected procurement route need to be effective and meet all the aspects and objectives of the project. Procurement options can be grouped into five main categories that shares common attributes. They include traditional, design and build management, contracting, construction Management and

Human Physical Appearance and Women Essay Example for Free

Human Physical Appearance and Women Essay Throughout these moments in time, the term beauty has slipped out of control and become something utterly dissimilar. The significance of beauty has developed into something so unappealing, so unpleasant, so repugnant, that even now society is coming to the apprehension that the way they are portraying the description of beauty is erroneous. Over time, ‘beauty’ has evolved to something rather peripheral. Being beautiful is turning into an undesirable act, that most girls will go into extremes, just to get a sense of feeling ‘beautiful. ’ Although beauty is now considered something by which your looks will define, during Greek times â€Å"beauty was a virtue: a kind of excellence. Person’s then were assumed to be what we now have to call – lamely, enviously – whole persons. If it did occur to the Greeks to distinguish between a person’s â€Å"inside† and â€Å"outside†, they expected that inner beauty would be matched by beauty of the other kind† (313, Sontag). Nevertheless, there was once a time where beauty was interpreted or described as something internal, unlike now, beauty goes more towards the looks. â€Å"Beautiful† people have lots going on for them. They are more confident, make more money, and get promoted faster than their â€Å"less attractive† colleagues. But for the career – driven women, beauty is a no-win situation; the public wants you to be attractive, but, at the same time, not so beautiful that it is off-putting. People might say that looks shouldn’t matter, but in the real world, they do. Women try so hard to look their best, and at the same time, feel their best. Women struggle a lot in trying to â€Å"fit in† to what society sees as being beautiful. Women nowadays alter their body parts, faces, and their diets in order to feel satisfied with themselves. A universal obsession that girls have been approaching with is that that they must be required to look a certain way to be thought of as pretty. Girls look up to celebrities and models and see how skinny, scrawny, almost skeletal, and undernourished they are and they get this idea that they must look like that in order to be noticed. A widespread trend that has been going around has been that of the name anorexia and bulimia. Starving yourself, or eating excessively and then purging – girls see it as something they must do in order to feel good about themselves. They glimpse these famous figures with their collarbones showing, thigh gaps, small waists, and they get this state of mind that they must achieve that to feel beautiful. Society and mass media are barraging women with images that portray what is considered to be the ideal body. Such standards of beauty are almost completely unattainable for most women; a majority of the models displayed on television and in advertisements are well below what is considered healthy body weight. Mass medias use of such unrealistic models sends an implicit message that in order for a woman to be considered beautiful, she must be unhealthy. And this is what beauty is defined as in our time. Body image is a complicated aspect of the self-concept that concerns an individuals perceptions and feelings about their body and physical appearance. Females of all ages seem to be so vulnerable in this area, starting off in their pre-teen years, going along throughout their existence. Body dissatisfaction is something that goes through most women or young girls at some point in their lives. Females have been found to experience dissatisfaction with physical appearance at a much higher rate than males, and women of all ages and sizes display body image disturbance. Concern over weight and appearance related issues often surfaces in a woman’s early life. Body dissatisfaction and disordered eating patterns have been found to be an especially prevalent issue in adolescent and college females. Body image becomes a major issue as females go through puberty; girls in mid-adolescence frequently report being dissatisfied with weight, fearing further weight gain, and being preoccupied with weight loss. This is a problem that we are now facing, and because of this many girls are suffering and going through difficult times, juts to feel good about themselves. The 20th century has seen a huge upsurge in the importance placed by Western society on physical beauty, particularly for women. The fashion, cosmetics and plastic surgery industries have thrived on 20th century preoccupation with physical appearance. It is a preoccupation that affects women in every sphere, whether they choose to pander to it or not. Definitions of beauty in the 20th century, when referring to human physical  beauty, are nearly always constructed in terms of outward appearance and sexual attractiveness. Images in the media today project an unrealistic and even dangerous standard of feminine beauty that can have a powerful influence on the way women view themselves. From the perspective of the mass media, thinness is idealized and expected for women to be considered attractive. Images in advertisements, television, and music usually portray the ideal woman as tall, white, and thin, with a tubular body, and blonde hair. This representation that is being portrayed has been a vast difficulty that girls are coming across of. They don’t feel beautiful, thus altering their ways of eating and the way they look very drastically in order to fit in. Only a very small percentage of women in Western countries meet the criteria the media uses to define beautiful; yet so many women are repeatedly exposed to media images that send the message that a woman is not acceptable and attractive if she does not match societys ultra-thin standard of beauty. In recent years, womens body sizes have grown larger, while societal standards of body shape have become much thinner. This discrepancy has made it increasingly difficult for most women to achieve the current sociocultural ideal. Such a standard of perfection is unrealistic and even dangerous. Many of the models shown on television, advertisements, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the diagnostic criteria for anorexia nervosa. Research has repeatedly shown that constant exposure to thin models fosters body image concerns and disordered eating in many females. Almost all forms of the media contain unrealistic images, and the negative effects of such idealistic portrayals have been demonstrated in numerous studies. The mass medias depiction of women portrays a standard of beauty that is unrealistic and unattainable for a majority of women in society. Models shown in all forms of popular media are often under what is considered healthy body weight, which sends a powerful message that women must sacrifice their health to be considered attractive by societal standards. The negative effects of ultra-thin media images of women have been well documented; research has shown that females who are repeatedly exposed to and internalize the thin ideal are at greater risk to develop body image disturbance and eating pathology. Although it is clear that the media influences the way women view themselves, it is unclear how this process takes place. The social comparison theory, cultivation theory, and self-schema theory can be used to examine how media images of women come to affect the way women feel about their bodies and physical appearance. These perspectives also give some explanation for why some women show resilience to the negative effects of the media, while others are dramatically impacted. Nevertheless, beauty has become something rather disturbing and unwell. The image of beauty has been portrayed onto something so popularized that mostly all women around the world are being affected by it. Women are changing their ways and changing themselves to feel as if they fit in to what society expects of it. Beauty is still evolving, and is changing throughout the time, not for the better but for the worst.

Essay --

Many animals depend on different environments such as lakes, oceans or the forest in order to survive. However due to human intervention such as pollution of the ocean, or heavy deforestation, many animals are at the risk of extinction. One such example is known as the Gundlach Hawk which due to deforestation is currently on the endangered species list. Due to it being on the list, conservation attempts are being made in order to keep the animal alive and save it from extinction. To begin with, The Gundlach hawk was discovered and is only located on the island of Cuba. Before heavy human intervention, the Gundlach hawk was located commonly throughout Cuba however in present day, the Gundlach hawk can only be found in five isolated locations. Two of the larger populations current live in the eastern half of Cuba while the three smaller populations are distributed along the western half. Also the Gundlach hawk also is no very restricted to any particular habitat which allows them to live in forests, swamps or wooded coasts. However since it is a very secretive creature, it makes it v...

Laramie Project

The fact that they were decline on Action†. A case that literally the world was watching, I would only Imagine that they would not want to be a part of the process that could condemn or free the two who killed an Icon of the LIGHT community. 29. Someone can only contain their guilt over doing something for so long. Henderson probably was at his Max. Taking the life of someone causes a lot of psychological and emotional stress to the one who does It, and Henderson probably finally met his wits end. 30. He is excommunicated. Though his home teacher does not desert him entirely. 31 .They aren't affected, hey remain firm that homosexuality is a sin. But after his comment of them remaining uncaring as he played a murderer onstage, they see the difference. 32. After the incident, however Debaser's ideals change. Believing that no one in America should live in fear, as no one has the right to live in fear in America. Due to his standing as an officer of the law, seeing the terror of t he people who he swore to protect made him see the horror of fear that they lived in on a daily basis. 33. Personally I don't think the death penalty would be the correct means to act.An eye or an eye makes the world blind, and this would only cause what Sheppard martyred for to be destroyed. 34. Kind of sort of. She seems very nonchalant even after the trial, so I don't really know. And I don't know, no one but himself, Sheppard, and Henderson knows what really happened that night so I can't come up with a conclusive answer to that. 35. Kind of. It seems more of a curse/burden then a gift In my opinion. Condemning him to suffer for the loss of his son seems kind of harsh but that's not in my opinion to say so. So I don't know whether or not to agree with this. 36.

I Need Help case Essay

1. Think of a real or made up but realistic example of a pure risk that you or someone you know may face, and then answer the questions below. a. Describe the specific risk. The specific risk is losing a job b. What sort of negative outcomes are possible for this type of risk? You won’t have any money because you won’t get paid. c. Would this risk be likely to create unexpected expenses? Why or why not? I don’t think so , there is no other extra bills you have to pay. d. Describe at least one way you could protect yourself against this risk. One way you could protect yourself is to get insurance. 2. Think of a real or made up but realistic example of a speculative risk that you or someone you know may face, and then answer the questions below. a. Describe the specific risk. Invest in something to make money b. What sort of negative outcomes are possible for this type of risk? One negative outcome is losing all your money. c. What sorts of positive outcomes are possible for this type of risk? One positive outcome is that you can gain money. d. Would this risk be likely to create unexpected expenses? Why or why not? No they only thing you are putting money on is the investment I would think. e. Describe at least one way you could protect yourself against this risk. One way you could protect yourself against is by diversifying your investments among many different types 3. Imagine that you are a parent with young children. You want to get life insurance to protect your children financially until they are old enough to produce their own incomes. Would term life insurance or permanent life insurance be a better choice in this situation? Why? 4. Describe two types of insurance that you have or are likely to have at some point in your life. What risks are these insurance plans protecting you against? Why do you think these types of insurance are important? 5. List four valuable items that might be kept in an apartment or house. Next to each item, write the estimated dollar amount that each item might be worth.

Juliette Gordon Low

Juliette Gordon Low - The Founder of Girl Scouts in America Juliette Low contributed much to our world. Without her, there would be three and a half million girls that would Born Juliette Magill Kinzie Gordon on Halloween night, October 31, 1860, everyone knew she was special. The first time her uncle saw her, he said "I'm sure she'll be a daisy." After that everyone called her Daisy. She was born in the beginning of the Civil War, and she lived in Savannah, Georgia. The South. Juliette's father was in the war during most of her early childhood. He had always lived in the south, but his wifeAs a result, sheAt fourteen she went to Stuart Hall, a boarding school in Virginia, When she had a problem or felt homesick, she referred to the Bible that her mother sent her for her fifteenth birthday. At time's she would randomly point to different verses in attempt to find direction to a dilemma. She was popular in school and enjoyed art very There they learned Ballroom dance, dance manners, how to curtsey and how to sit gracefully in a ball gown. During a visit to England in 1882, Juliette met a handsome rich young man named William Low, and fell in love with him. They got engaged, but kept it a secret for many years because she was afraid it would only upset her mother further because she still grieved over Alice's death. In 1884 William's father died, leaving him millions of dollars and the family business. In 1886 she told her mother and father of her plans to marry William, and they acceptedIn 1898, Juliette left William and England to help out in the Spanish-American War. She and her mother both helped out as nurses. When Juliette wF'ent back to England, she learned money for a home in England, and some travel. Sir Robert was the founder of the Boy Scouts, and his sister Juliette then moved to London and started a troop on Thursday."On March 12, 1912, the first Girl Guide meeting was held in the United St...

Tips for Educators With Wheelchair-Bound Students

Tips for Educators With Wheelchair-Bound Students Dont assume that the student in the wheelchair requires assistance;Â  always ask the student if they would like your help before giving it. Its good to establish a method of how and when the student would like your assistance. Have this one-to-one conversation. Conversations When you engage with a student in a wheelchair and youre talking with them for more than a minute or two, kneel down to their level so that youre more face-to-face. Wheelchair users appreciate same-level dialogue. One student once said, When I started using a wheelchair after my accident, everything and everyone in my life got taller. Clear Paths Always assess the halls, cloakrooms, and classroom to ensure that there are clear paths. Indicate clearly how and where they access doors for recess, and identify any barriers that may be in their way. If alternate paths are required, make this clear to the student. Make sure desks in your classroom are organized in a way that will accommodate the wheelchair user. What to Avoid For some reason, many teachers will pat the wheelchair user on the head or shoulder. This is often demeaning, and the student may feel patronized by this movement. Treat the child in the wheelchair the same way you would treat all children in your classroom. Remember that the childs wheelchair is a part of him/her, dont lean or hang off a wheelchair. Freedom Dont assume that the child in the wheelchair is suffering or cant do things as a result of being in the wheelchair. The wheelchair is this childs freedom. Its an enabler, not a disabler. Mobility Students in wheelchairs will need transfers for washrooms and transportation. When transfers occur, dont move the wheelchair out of reach from the child. Keep it in close proximity. In Their Shoes What if you were to invite an individual who was in a wheelchair to your house for dinner? Think about what you would do ahead of time. Always plan to accommodate the wheelchair, and try to anticipate their needs in advance. Always beware of the barriers, and incorporate strategies around them. Understanding the Needs Students in wheelchairs attend public schools more and more regularly. Teachers and teacher/educational assistants need to understand the physical and emotional needs of students in wheelchairs. Its important to have the background information from parents and outside agencies if at all possible. The knowledge will better help you to understand the students needs. Teachers and teacher assistants will need to take on a very strong leadership modeling role. When one models appropriate ways to support students with special needs, other children in the class learn how to be helpful and they learn how to react with empathy versus pity. They learn too that the wheelchair is an enabler, not a disabler.